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"Studies are more than ever part of the tools to decipher the weak signals of emerging trends. In all social and collective fields, these are the signals that must be picked up first to anticipate crises and opportunities to come."
"Through our seminars and meetings, we see with our members that feedback clients and trend analysis once again became key after this Covid-19 crisis. Studies are essential tools for the months to come."
"In our BtoB and Tech sectors, it is essential to be able to constantly innovate in order to have the best sources of information on our clients' investment intentions. Studies are among these necessary tools, especially if we can link their results to our CRM and ABM strategies. "